What's the Secret That Enables Some Coaches To Have a Waiting List of Clients?

Dear Coach,

If you closely observe the top 1% of coaches, those for whom clients line up for counsel and advice, you will notice that this visibility and reputation does not occur by accident. The coaches who play at this level got there by because they built relationships with the right people.

But most coaches don't play at that level. In fact, estimates are that the average income of a full-time coach is only $43,000 per year.

Even more unsettling are the "peaks & valleys" that so many coaches experience. Busy one month...too much idle time the next. Up and down.

That's frustrating.

Especially since it's entirely avoidable.

The Traditional Methods of Business Development.
Is This What YOU'RE DOING?

It's been our experience that most coaches are quite good at delivering their services. It's when it comes to marketing...that most coaches struggle.

When I ask a coach "How do you market yourself?"— it won't come as any great surprise that I hear

"Personal referrals and word of mouth".

Would you say the same thing?

But when I then ask "What type of system do you have for generating these referrals?" I usually get a blank stare.

And ultimately, it's having a marketing system that separates the coaches that book themselves solid from those who are never quite sure where their next client is coming from.

Now in fairness to some coaches, they do engage in some marketing activities. And it's usually networking.

Kiwanis, Rotary, Chamber meetings, Business Building Associations...there's no shortage of "meet and greet" networking events. And you've probably been to a few.

However...despite the hype...they just don't usually result in much tangible business. It seems that we always hear about other people who get great amounts of business from networking events, but.....

So what are the other options when it comes to marketing your coaching services?

Unfortunately when most coaches think about marketing-beyond attending a networking event-their thoughts turn immediately to the dreaded...

Cold Call.

Ugh.

Here's Some Good News

You don't need to cold call.

In fact you won't find any of the top coaches, those earning over $100,000 a year, doing any cold calling at all.

However, that still leaves us with the question of how do you actually market your coaching business?

One answer is Gentle Rain.

Here's why I'm suggesting this.

Successfully marketing a coaching practice is all about building trust with your prospective clients as well as those who are in a position to refer you business.

How you build that trust, depends on a variety of factors-all of which you can control.

In order for you to never worry again about where your next client will come from, each step in the process-from your method of initiating contact with the client, to how you differentiate your capabilities, to how you motivate the client to take action-must be planned in advanced. And my system, Gentle Rain will enable you to do this.

You'll have a system that consistently, month-in and month-out, during good economic times and bad, sends you an ongoing g stream of pre-qualified prospects, all of whom have self-identified themselves about being interested in your coaching services.

Now I'm not going to suggest that this just magically happens. Sure it takes some organization and the willingness to commit some time, but it doesn't require that you have a MBA in marketing or a huge budget.

That's why I want you to test drive the Gentle Rain Marketing Toolkit absolutely risk free.

Who I Am

My name is Mark Satterfield and since 1992 I've worked with over 10,000 coaches, consultants and other providers of high-value services, teaching them a process for building six figure incomes. The Gentle Rain system requires no special marketing skills or background and is specifically designed for the coach who loves what he or she does, but wants more clients.

Once and for all, master the process for marketing your professional capabilities.

If there's one thing I've learned over the years of advising coaches how to get more new clients, it's that marketing doesn't need to be some cumbersome time consuming process. The Gentle Rain System is designed to walk you through a series of well-thought out steps, and teach you how to implement each one. You'll know precisely what to do-and have the tools you need-to put your marketing campaign in operation immediately.

Eliminate inefficient marketing practices and uncertainty about what to do.

Look we both know that it's easy to fall into the trap of trying to get new business in a haphazard and sporadic manner. It's easy to procrastinate.

What differentiates Gentle Rain is that it is a system. A process so that you don't flit from activity to activity without the benefits that one gets when you have a structure to your marketing activities.

The Gentle Rain Methodology

Gentle Rain addresses the unique marketing challenges facing coaches. The process consists of a series of components each building upon the previous one. You will learn how to:

Target prospective clients and their spheres of influence.

Develop your unique marketing message and differentiate yourself from other coaches in real and meaningful ways.

Create lead-generating marketing letters that intrigue readers to want to learn more about your services.

Assemble easy-to-create information products that illustrate your capabilities and expertise.

Obtain sensitive information in an empathetic yet compelling manner.

Implement sequential marketing communication waves to accelerate the sales cycle.

Track what's important and ensure vital steps don't fall through the cracks.

Who should consider purchasing the Gentle Rain Boot Camp in a Box? Any coach who...

Desires to eliminate the feast or famine nature of their current marketing efforts.

Wants a process that will generate a consistent stream of new business opportunities.

Has limited time to market but has great dreams and ambitions for their coaching business.

Wants to eliminate the uncertainty about what they should be doing to market their services effectively and efficiently.

Has more than modest growth or income objectives and knows that repeat business and serendipitous referrals aren't enough to get them there.

Knows that if they don't master how to market professional services one or more of their competitors will.

How much does this cost?

The Gentle Rain Boot Camp in a Box is value-priced at $395.

Special Offer

Writing lead generating letters that get read and acted upon is not easy. That's why most professional copywriters maintain a clip file of examples that they draw from. To assist you in creating compelling lead generating letters, we created the Directory of Sales & Marketing Letters. Each example is copyright free and includes examples that address a variety of marketing situations. You can use either our fill-in-the-blank templates or cut and paste from our examples to create customized marketing letters in just a couple of hours.

Take advantage of our special purchase offer by adding the Directory of Sales & Marketing Letters for only an additional $100. Purchased separately the directory costs $225.⁰⁰.

Money back guarantee

Buy the program and examine it for 30 days. If for any reason you're not happy, send it back and I'll refund you 100% of your money. It's that simple.

 

Concluding Thoughts

My Uncle was fond of saying, "We reap the benefits of what we actually do-not what we plan on getting around to doing some day when we're not so busy."

The Gentle Rain Boot Camp in a Box is a system that takes the time-consuming guesswork and indecision out of marketing your coaching services. It's not a lot of information about what you should be doing-rather it's intensive mentoring on precisely how to develop and implement the Gentle Rain process. The templates, audio instruction and real world examples make it easy for you to design your own personalized marketing campaign.

 

Gentle Rain Boot Camp in a Box (CD set)

Our bestselling audio/workbook program for creating a consistent lead generation and lead conversion marketing machine.

Price $395.⁰⁰

Gentle Rain Boot Camp in a Box Deluxe (CD set)

Get Gentle Rain Boot Camp in a Box
plus the Directory of Sales & Marketing Letters.

Purchased Separately $620.⁰⁰
Deluxe Package Price $495.⁰⁰ You Save $125.⁰⁰

 

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